BSc PRODUCT DESIGN (MARKETING & INNOVATION)

Product designers are key to innovation in the modern world. As technological competence spreads globally, businesses are placing greater focus on achieving market success through design. A highly practical course, with an emphasis on project-based learning, workshops, laboratory sessions and group work. Opportunity to take a six-month, full-time work experience placement, in a relevant employment setting. Students acquire a broad understanding of product design from both an engineering and a marketing point of view - leading you to create solutions that balance business viability, human desirability and technical feasibility. Why choose this degree? As a student of Product Design, you will learn to harness your creative, artistic, and problem-solving skills. You will also gain a relevant understanding of technology and materials, and a sensitive awareness of human needs and behaviour through user-centred design. You will learn to combine these abilities to create products that satisfy, even delight, users. You will acquire an understanding of Product Design from both an engineering and a marketing point of view. You will learn from accomplished designers and design entrepreneurs - people who have experience designing in sports equipment, medical devices, user interfaces and consumer electronics and homeware – as well as having impeccable academic credentials.