MSc in Digital Marketing

Digital marketing permeates through every industry sector and career progression in any organisation will require graduates to supplement skills in their relevant field with the digital marketing skills to operate effectively in the modern workplace. The MSc/PgDip in Digital Marketing is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies. Within the context of the global nature of business in the 21st Century, the programme offers an opportunity to cover these key principles through assessing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.