MA Public Relations with New Media

This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications. By developing student’s research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.